Digital Personality
R/GA was asked to develop a digital personality for a client. The goal was to create an assistant that would be friendly and competent, yet would stay out of the way and be relatively lightweight. Our explorations were rooted in the idea of using real materials (like paper and frosted glass) to drive the behaviors of the assistant and communicate what the user would be able to interact with in a given moment. Below are some of my favorite explorations from the project.
2020
Cinema 4D, Octane Render, After Effects